Main Task: Case Study of a publishing House

CONDE NAST

The publishing house that I will be studying will be CONDE NAST digital.

I will be looking at these areas of the company:

·         What magazines do they publish?

·         What type of Audiences is targeted by these Magazines?

·         Why would it target different audiences with each magazine that it makes?

·         Does the company have any other business interests?

The magazines above target different audience and genders. Glamour magazine targets the teenagers and mostly females, because a boy want have no interests of reading about problems that girls are having. Bride magazine targets the age group of 25 and which are females because the masthead says brides. The LOVE magazine targets young women I there 20s which care about Love. The Easy Living magazine also targets young women which care about what is going on these days. Travellers’ magazine targets men and women and which like to travel a lot to nice holiday place to relax and enjoy.  

The CONDE NAST will target different audiences because everyone has different types of magazines which they like i.e. me I would read a music magazine because that’s what teenagers mostly care about. I think that 1 magazine can’t hold everything that people want. Condé Nast DigitalUK's stable of websites now attracts over 2.6 million unique users with 46 million pages viewed each month; 250,000 people have requested to receive emails from us on a daily and weekly basis; and over 200,000 unique users currently access our content on mobile phones, generating more than 3.7 million page impressions per month.

Condé Nast was one of the first British publishers on the Internet and has carved itself a reputation for being among the very best. The Interactive division launched ahead of the pack in 1995, with daily-updated websites for Vogue and GQ. As more sites followed - including those accompanying the company's newest magazines (CNTraveller.com in 1997, Glamour.com in 2001 and EasyLivingmagazine.com and GQStyle.com in 2005) - the division become recognised for its high-quality, beautifully designed and well targeted websites, earning it lots of press attention, a fantastic relationship with advertisers and many awards along the way. It has also led the vanguard in mobile services in the new millennium.